SBTV in Birmingham for September pop-up takeover experience

Urban music channel SBTV is heading to Birmingham’s Custard Factory in Digbeth this week, for an all-day music and street art pop-up experience.

Billed as an “SBTV takeover”, the popular entertainment platform is hoping to engage with locals in the city, promote its brand and live stream the day’s activities online.

The highly-ranked channel – founded by young entrepeneur Jamal Edwards – has announced live art murals and portraits by renowned artists Art By Az and Sweaty Eskimo will be held on the day, followed by DJ sets and performances from the likes of K2, Remz and Wolverhampton rising grime star Vital.

SBTV’s popular interactive A64 and warm-up sessions will also be taking place for the musical minded and those with a love of rap and grime, while much of the day’s activities will be live streamed and covered via all of the company’s social media pages.

The hashtag being utilised to plug and promote the day is #SBTVXCustardFactory.

High Viz Fest takes place in The Custard Factory in Digbeth — The Custard Factory in Digbeth, Birmingham

A spokesperson for The Custard Factory commented:

“September is an exciting time – you might be moving to the city, starting a new college, or simply catching up with old friends and colleagues after the summer break. Well, this year, it’s about to even more exciting with the news that the legendary SBTV is coming to Digbeth for an unmissable takeover event on Wednesday 5th September along with local Digbeth businesses announcing flash sales and promotions on the day.”

SBTV Pop Up in Digbeth in Birmingham at The Custard Factory for music, DJs, sessions, street art and creativity

What is SBTV?

SBTV (often stylised as SB.TV or SB:TV, and also known as SmokeyBarz) is an urban music YouTube channel founded by Jamal Edwards which has developed into an internationally prominent broadcast company, run by a small team of young people who work on web-based content, generally with a new music angle.

The media platform has its origins and roots in urban music, but continues to expand to reach new audiences across the globe, with a special focus on “street-shot” freestyle raps and music videos.

SB.TV have also diversified into events and have curated stages at Bestival, Wireless, Outlook and other music festivals. SB.TV’s influence have lead them to film interviews with former Prime Minister David Cameron and HRH Prince Charles.

The platform is additionally credited with ‘discovering’ Ed Sheeran, whose music was aired exclusively on SB.TV a full year before the artist achieved worldwide fame.