Tragedy as man dies after fall from upper floor of Selfridges in Birmingham

Tragedy struck Birmingham city centre last night after a man died after falling from the upper level of the iconic Selfridges store in the Bullring.

Ambulance crews arrived at the shopping complex shortly after 7pm on Monday (10 January) but the victim was pronounced dead at the scene.

The man has not been named and his death is not being treated as suspicious.

A police spokesperson said: “A man has sadly died after falling from the upper level of Selfridges just after 7pm on Monday.

“His death is not being treated as suspicious and will be referred to the Coroner. Our sympathies are with his family and friends.”

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Paramedics from two ambulances arrived promptly at the scene promptly following the tragedy.

Paramedics could be seen entering the store at the city’s Bullring shopping complex, in footage captured by an onlooking shopper.

A spokesperson for West Midlands Ambulance Service said: “We were called at 7.08pm to reports of a patient that had fallen from a height at Bullring, Birmingham.

“Two ambulances, a paramedic officer and a MERIT trauma doctor and critical care paramedic attended the scene. Upon arrival, we found one patient, a man, he had sustained life threatening injuries.

“Unfortunately, despite the best efforts of ambulance staff at the scene, nothing more could be done to save him and he was confirmed deceased at the scene.”

The management at Selfridges issued a statement announcing that the iconic Birmingham store will remain closed and will reopen on Wednesday 12 January.