Culinary and entrepreneurial icon Levi Roots, who leaped to fame following a memorable pitch in the Dragon’s Den, has been announced as keynote speaker for Birmingham Black Business Show.

The Birmingham Black Business Show has announced multi-talented Levi Roots will be keynote speaker for their much-anticipated event this year, scheduled to take place on Saturday 15 June, at the NEC Birmingham.

Roots rose to prominence in 2007 when he introduced his Reggae Reggae sauce on the hit TV show Dragon’s Den, securing a substantial £50,000 investment. Since then, Roots has become a household name, expanding his brand to include over 50 products, authoring cookbooks, making TV appearances, and more.

Attendees will have the unique opportunity to gain valuable insights from talented Black professionals and founders like Levi Roots, learn from their experiences, and be motivated by their positive impact on both the business and cultural landscape.

Organisers say “the Birmingham Black Business Show 2024 promises to be an inspiring and insightful day for entrepreneurs, business professionals, and enthusiasts alike with over 3,000 attendees expected.”

Event founder and CEO, Raphael Sofoluke said: “Hosting Levi Roots as the keynote speaker for the Birmingham Black Business Show 2024 is a monumental moment for us.

“His journey from introducing Reggae Reggae sauce on Dragon’s Den to becoming a culinary and entrepreneurial icon is truly inspiring. We are thrilled to welcome Levi and believe his unique blend of business acumen, community engagement, and creative prowess will undoubtedly enrich the experience for our attendees.”

The Birmingham Black Business Show boasts several free features for budding entrepreneurs and professionals such as the Careers Zone, Business Advice Hub, Scale-up Sessions and Launchpad Competition, say organisers.

“Whether you’re looking for something as simple as CV guidance, or want one on one advice on how to scale your business – Birmingham Black Business Show has it all.”

The event is “a comprehensive experience designed to empower, connect, and propel Black professionals and entrepreneurs toward success all whilst promoting a more diverse and equal professional landscape.”

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For more information and to book tickets for the Birmingham Black Business Show, visit

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