Meet model Kaiden Williams, who found it difficult to focus at school and hated having his photo taken, but now emerging as one of the hottest properties in the fashion industry with retail giants clamouring for him to model their clothing.

Kaiden Williams, from the Black Country and only 13 years of age, recently landed a national campaign contract with clothing giant Primark as well as being the face for a new casting agency called Be You, and is now highly sought after by big brand names.

Teenage model Kaiden Williams is from Wolverhampton Denise Maxwell / Lensi Photography
Teenage model Kaiden Williams is from Wolverhampton

Challenging stereotypes and prejudices on several fronts, the young talent is embracing and living his best life by pursuing a career in modelling, inspiring thousands of children all over the world to be themselves along the way.

Having been the talk of the town and featured across national news outlets, the teenager is using self-empowerment to break barriers and follow his dreams.

I Am Birmingham caught up with Kaiden to find out more…

Kaiden Williams featured in a recent Primark fashion campaignDenise Maxwell / Lensi Photography
Kaiden Williams featured in a recent Primark fashion campaign

What do you most enjoy about modelling?

Apart from enjoying the flashing lights and all the eyes being on me, the most important thing is inspiring and helping others who may have similarities  to myself with visual differences. I work with the Vitiligo Society and Changing Faces and they have named me as a champion to create awareness about their cause.

Tell us what it’s been like growing up in Wolverhampton?

Growing up in Wolverhampton hasn’t been easy, as there is a gang culture, which I stay away from. At school I’ve  found it hard to focus and  for a while I was homeschooled.  My school have found ways to support me and identify triggers. I now like school.

If you could model with one person (dead or alive) who would it be?

It would be Beckham, Ronaldo, Winnie Harlow and Tyra Banks.  Tyra because she opened the door to models like me. Winnie for her braveness and not being afraid to stand up for herself,  she  looks amazing in the images too, she is an inspiration, she gave me the courage to model.

Where in the world would you most like to model?

More modelling jobs in America! I love America and want to live there.

Kaiden Williams is an aspiring model from Wolverhampton Denise Maxwell / Lensi Photography
Kaiden Williams is an aspiring model from Wolverhampton

What brands and clothes do you like?

I like sports brands like Nike and Gucci.

What else do you do in your spare time other than modelling?

I play football 3 times a week for school as well as for Rushall Olympic and like to play my PS4. I enjoy rapping and making music.

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