Birmingham-based photographer Sam Jordanne has a passion for capturing images with a cinematic quality.

Her imaginative and creative style is unique and aims to compliment her work as a videographer. Having captured stunning portraits of professional musicians and artists, she discusses her passion for photography and why representation is important.

INTERVIEW with… Sam Jordanne

Sam Jordanne in photographer mode in Digbeth in BirminghamAdam Yosef
Sam Jordanne in photographer-mode in Digbeth in Birmingham

How did you get into photography?

I got into photography through just growing up in general. I come from a family with quite a creative background, my sister taught photography, my mum studied filmmaking and cinema, and I was kind of brought up in and around that atmosphere.

I started studying filmmaking at university and wanted to make short films and feature films. I just developed a passion for all visual arts and I found that with taking photographs I could almost create a still from a film that I would like to make, so every photograph I take almost has a film around it, like a wider sort of film that it comes from, like a snapshot from it. I think what I got a passion for was being able to tell stories in a shorthand way because all I’ve always wanted to do is tell stories.

How would you describe your photographic style?

So I think my photographic style is probably quite filmic, I’ve always had a love for cinematography and I get very passionate about seeing great cinematography in film so that’s something I try and recreate with any picture that I make.

With any photo that I take I always try and give it a filmic undertone. I’m very inspired by colours, by shooting people as well and through conveying narrative through almost a neon like vibrance of lighting.

Jayden by Sam Jordanne Photography Sam Jordanne Photography
Jayden by Sam Jordanne

What would you describe as some of your photographic highlights?

I’d say one of the highlights of my photographic journey would probably be the first music video that I ever got to shoot and that was because I was able to really push the boat out and try new things I‘d never tried before.

Whenever I start making anything, any sort of shoot, whether it be video or photography, I always start with a storyboard of images or a scrapbook of images. So often I’ll head to like Pinterest or Instagram and I’ll just absorb everything that inspires me and that was something I got to do with that music video and it was a chance to really try different things. I’m really proud of the things I accomplished with it because I was able to really push myself and reach a level that I didn’t realise I could.

You’ve shot music artists and movie stars. How did that happen and were you nervous or did you just take it in your stride?

So I’ve shot music stars and film stars and I guess when shooting them I just really took it in my stride. I think sometimes there is a point where you get a bit overwhelmed

and you can start to doubt yourself, but I think one of the great things is to build a proper rapport with them. If you relax, they relax, so it was always really important that whenever doing that we’d always have to have a moment where we just relax and talk things through bounce ideas around and just go from there.

In a way that’s how I approach every project so filming artists and film stars is no different. It’s kind of the way that I like to approach things with everyone.

James Indigo by Sam JordanneSam Jordanne Photorgraphy
Music artist James Indigo by Sam Jordanne

What would you say are some of your favorite photographs you’ve taken?

I think definitely one of the first ones where I started to find my footing in terms of style was a photograph I took of a friend of mine who’s an actor and model. We did a shoot with green smoke bombs and blue smoke bombs and all sorts of colours but particularly one I took of him with the green smoke I absolutely loved.

Also there was an editorial that I did with actor Antonio Aakeel that was fantastic. That was a really really good opportunity to just build a nice rapport and then use that energy and put it into the shots.

Then there’s a few that I’ve taken with musician James Indigo who’s an upcoming artist. We’ve been able to take quite a few different shoots together but one in particular that I really enjoyed was one where we wanted to really look at the contours of the body and have this really harsh contrast against this dark background. Again, that was just something that I always had in my mind that I wanted to do and it was really thrilling to be able to make it a reality.

Antonio Aakeel by Sam JordanneSam Jordanne Photography
Actor Antonio Aakeel by Sam Jordanne

Which photographers do you look up to?

I really like Braylen Dion, he’s an Atlanta based photographer. He shoots a lot of ethnic minorities, he has a really nostalgic sort of style, I absolutely love his work. I really like Jora Frantzis, she’s a photographer and filmmaker and I love her work, it’s got this absolutely punchy vivid sort of film quality to everything she does.

I love Vanley Burke, I had the pleasure of meeting him at one of his exhibitions at the Ikon Gallery a few years ago. I also really love Greg Swales who is an editorial photographer. Again, I had the pleasure of meeting him and getting some tips.

I’m really inspired by Nadia Lee Cohen as well, she’s a British-based photographer and filmmaker and she’s since gone to LA and made a lot of different sorts of campy style photo shoots and music videos. I absolutely love her style too.

What is one of your favorite photographs of all time by another photographer?

I think that’s probably quite difficult because I’m inspired by so many different genres, so many different styles, picking one would be incredibly difficult for me.

This week I’m really, really inspired by the photographer Shonay Shote. She’s done a photo series of Black actresses, candid black and white pictures. I absolutely love candid shots and it really, really inspired me when I saw her collection.

"I think in the industry there is a definite lack of representation" - Sam Jordanne Adam Yosef
“I think in the industry there is a definite lack of representation” – Sam Jordanne

‘We Are Here’ launched and exhibited in Walsall to celebrate Black female photographers. How do you feel about the lack of representation of Black female photographers and how has it impacted you?

I think in the industry there is a definite lack of representation of not only Black photographers but in particular female Black photographers, and often we do get overlooked.

I think it’s really important that we have exhibitions like this one in Walsall to really showcase and show just how versatile Black female photographers can be. I think there is a bit of a stigma that if you are creative from an ethnic background that you’re not as versatile as your white counterparts, which just isn’t true.

Often, I do think there’s a stigma for minorities to only create art for ethnic minorities and that is not true. We are able to create art and creativity for everybody and I think it’s so important for things like this exhibition to just showcase and highlight this inclusivity that needs to be addressed and highlighted.

Black History Month why is it important to you and how can your photography be part of awareness raising about black identity?

I think when it comes to Black History Month, it’s really interesting because I’m Black all year round so I feel like it’s nice to take a month when there’s a snapshot of the potential of what Black creatives and Black academics can do.

But I feel like it shouldn’t end with just a month. I feel like it’s something that goes on all year round, but I love the fact that we’re able to really come together and maybe bring it to people who are unaware of that; and I hope for the future that in doing Black History Month, we cannot only have it for a certain amount of time but continue that focus and engagement all year round.

Akash by Sam JordanneSam Jordanne Photography
Akash by Sam Jordanne

How can your photography be part of highlighting, celebrating or raising awareness about Black identity?

In terms of my own photography, just highlighting awareness about minorities. I do like to shoot minorities, I do like to shoot a wide variety of people but in particular, I like to showcase what we can achieve as minorities. I think it’s so important because we can get overlooked as minorities so as we climb through the ranks, I think it’s important to hold the door open for other minorities to help them.

I feel like, with myself and with the people that I’m working with, we’re all just trying to climb through the industry and as we are we’re bringing each other up and that’s the way it should be because it is so very difficult. I feel like my photography is definitely a good basis for that because it does showcase so many different minorities and the capabilities, and the different things that they can do.

Manuka Honey by Sam JordanneSam Jordanne Photography
Manuka Honey by Sam Jordanne

Where do you hope your photography will lead in terms of a career and a personal passion?

In terms of my career and my passions, I think in the future what I’d like to do is really hone my skills further and make a feature film. I’ve always wanted to make a feature film and I’ve always wanted to make one to do with sci-fi and neo-racism.

I’ve always had this thing inside my head that I wanted to shine a light on systemic racism in a progressive form and in a different sort of way, in order to highlight the battles that I think minorities go through.

If I hold it up from a different perspective, I’m hoping that it will reach more people and maybe help them to understand the hardships and things that we can go through. So, in the long run, I would love to make a feature film, I would love to put my passions into moving images as well as still images.

Where can people find you and your work online?

You can find my work on Instagram which is @samjordannephotography, and also I’ve got a website that lists all of the work that I’ve done at It’s also got my showreel on there as well which is a link to all the different work that I’ve done as moving image.

This interview was originally featured in BEYOND magazine for Black History Month. You can view the full magazine below:

Follow Sam Jordanne on Twitter and Instagram.

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